We’re thrilled to have taken on the branding for TiLT, A Tracy Lee Stum Museum. The idea of the name came to mind after much research on the history and use of anamorphic art. This art form engages people in stepping inside the artworks, ’tilting’ your perspective on art.’ The brand needs to feel bright and dynamic and that’s what we’ve created with this logo. The language matches this sense of joy and exploration, promising the audience an experience it will deliver.