As we’ve launched our company, we typically get a positive but quizzical response to our name.

People connect to the notion of engagement with our name but don’t typically connect with what this means for them. My conversation usually focuses on how marketing, business development, branding and communications today has shifted from passive audiences and active clients to brands and organizations now able to engage interested parties as they grow and develop.

With communications tools today, you can reach out and engage in greater and varied ways than ever before. As I say this, head typically begin to nod. From there, we can usually speak about their unique circumstances and their interest grows…that’s the moment I know we chose the right name and that we’re living up to our name…